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Product StrategyAmbiguity into direction
Designing calm clarity for complex products
For AI products people need to trust.
Israel · Remote US & EU
01 / 03
Vectorious
Heart failure care for patients and cardiologists.
Medical Tech · 2022VectoriousMedical Tech · 2022
02 / 03
Preflight
AI creative validation, built from zero.
Alison.ai · 2024PreflightAlison.ai · 2024
03 / 03
AI Video Generation
Generative video teams can steer and scale.
Alison.ai · 2025AI Video GenerationAlison.ai · 2025
A good hand starts with knowing what to play.
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AI InteractionModels people can steer
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SystemsOne language for complexity
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LeadershipTeams, mentoring, teaching
Most AI products look alike.
The details are what people remember.
Hello!
I'm Raz Lev
Lead AI Product Designer. Eight years turning complex systems into products people understand, from early-stage startups to enterprise.
It's not just a profession — it's a way of thinking.
My work is part of my lifestyle. As a senior product designer, I'm constantly observing the world and noticing how people interact with spaces, technology, and objects.
My philosophy ↘
I value clarity, meaning, and functionality — both in design and in life. I am close to the idea of conscious minimalism: leaving only what makes sense and works for results. I love simple interfaces with deep meaning — as well as simple things that bring true pleasure.
My lifestyle ↘
I look for aesthetics everywhere: in the forms of nature, in the details of architecture, in the colors of city streets, and even in the simple things of everyday life. It's not just a hobby — it's a way of seeing the world.
Every project for me is more than a task. It's a story that I help tell through design. I believe that a good interface is not just about colors and fonts, but about the feeling it evokes.